Cocktail with Maison Dillon white agricultural rum, embodying the brand's visual identity with lime and mint aromas on a tropical beach, illustrating Martinique's brand positioning and innovation in product design. Created by Atelier Le 5 Hotshop, luxury design agency.
Cocktail with Maison Dillon white agricultural rum, embodying the brand's visual identity with lime and mint aromas on a tropical beach, illustrating Martinique's brand positioning and innovation in product design. Created by Atelier Le 5 Hotshop, luxury design agency.

Maison

Dillon

The revival of Maison Dillon!

Brand identity • Packaging design 
Brand identity
Packaging design 
Before and after of Maison Dillon's rebranding, demonstrating the creative strategy and evolution of brand identity in packaging design, combining heritage and modernity in ecological branding. Created by Atelier Le 5 Hotshop, a high-end brand design agency.

DILLON is a historic brand of rum, particularly known for its white rum and available in mainland France in supermarkets and wine shops. The brand's flagship product is 55° white rum, ideal for Ti’ Punch, which reflects the authentic Martinique style.

Established in Martinique since 1779, DILLON is known locally as " Fort de France's rum ".

Maison Dillon white agricultural rum with innovative product labeling, reflecting the emotional design and diversity of the range, on a turquoise wood background evoking storytelling and brand development. Designed by Atelier Le 5 Hotshop, brand design agency

DILLON has benefited from the AOC Martinique label since its creation. Among other things, this AOC means that the rum is distilled from fresh cane juice, giving it powerful, straightforward, authentic aromas of incomparable quality.

Maison Dillon white agricultural rum with innovative product labeling, reflecting the emotional design and diversity of the range, on a turquoise wood background evoking storytelling and brand development. Designed by Atelier Le 5 Hotshop, brand design agency luxe. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.
Rhum Dillon VSOP and XO on a copper texture background, illustrating the brand's premium quality and luxury packaging, as well as the warmth of Martinique in the brand narrative. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.
key visual illustration of Maison Dillon, with sugar canes and a radiant sun, representing the natural environment of Martinique and the brand's storytelling in packaging design and brand communication. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.

DILLON also produces aged rums, VSOP & XO, more specifically designed for tasting.  

Initially, the agency chose to reaffirm DILLON's "in-house" dimension with a marked evolution of the brand block. Secondly, Le 5 decided to enhance the brand through all its packaging, emphasizing on DILLON's historic color code while at the same time anchoring it in its origins. At the same time, the agency chose to strongly premiumize the VSOP & XO offers.

A bottle of DILLON Bourbon Barrel rum in an eco-friendly case. The case is actually made up of pre-cut coasters, giving the case a second life. A glass of rum is also featured on the front, suggesting an invitation to taste. The composition of the image is designed to highlight the product in a context that is both traditional and upscale. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.

At the same time, L'atelier Le 5 developed a limited-edition packaging for the DILLON Bourbon Barrel, integrating the dimension of reusability. The case is made up of pre-cut coasters featuring an element from the brand's history, giving the case a second life.

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