Les Embruns is a very special terroir with the IGP Sables de Camargue label, all organically farmed, and one of the largest organic vineyards in France.
Created in 1973, the winery groups together 10 winegrowers, or as many estates, over a surface area of 500 hectares. All share the same philosophy, and have opted for eco-design to the maximum.
The aim of the communication work entrusted to Atelier Le 5 was to express the brand's vision: to put true nature back at the heart of the brand's discourse.
The storytelling focuses on the natural dimension of the Camargue, the nature of the wild and its unique biosphere in which the vines are located.
The promotion of the PGI and the independence of each of the 10 winegrowers are also key elements of the communication.
The symbol of the egret, a bird that evokes freedom and lightness, was used to federate the brand's values.
L'atelier Le 5 created the new website which, with its new iconography, reconnects the brand with the natural and distinctive world of the Camargue. L'atelier le 5 is also in charge of managing the brand's social networks.
