Pastis
Henri Bardouin
Distillerie et Domaines de Provence is the heir to the Distillerie de Lure, founded in Forcalquier in 1898. Today, the distillery specialities are sold in over 78 countries.
Located in the Lure mountain region, between the Alps and the Mediterranean Sea, this region has a unique climate that is particularly favorable to plants of all kinds.
During the 17th and 18th centuries, the specialities produced were mainly medicinal drinks, but from the end of the 19th century, the distillery specialised in the production of liqueurs and aperitifs.
Today, many liqueurs and absinthes are produced at the distillery, but the emblematic product is undoubtedly the famous Henri Bardouin pastis, an authentic pastis made with over 60 plants, making it a product without equal on the market.<br>
Distributed in supermarkets but also in wine shops, the Distillery wanted to develop a dedicated product for more demanding consumers looking for exclusive products, with a slightly modified recipe and rare and precious spices added to the original recipe.
Initially, Atelier Le 5 wrote the storytelling for this new reference to give it a more specific positioning. Then Atelier Le 5 chose to capitalize on the HB seal, a guarantee of quality and expertise, and on the engraving of its Provencal origin, a guarantee of authenticity.
