Nicolas Jaeger, embodying brand narrative and visual storytelling, holding a champagne flute and tasting pipette in Alfred Gratien's cellar, surrounded by wooden barrels, a scene that reflects the tradition and classicism of the brand, underlining the importance of branding consultancy and visual communication. | Branding Agency and luxury design packaging Atelier Le 5 Hotshop
Nicolas Jaeger, embodying brand narrative and visual storytelling, holding a champagne flute and tasting pipette in Alfred Gratien's cellar, surrounded by wooden barrels, a scene that reflects the tradition and classicism of the brand, underlining the importance of branding consultancy and visual communication. | Branding Agency and luxury design packaging Atelier Le 5 Hotshop

Champagne
Alfred Gratien

Or how to reenchant a sleeping beauty!

Brand platform • Brand identity
Key-visual • Packaging design
Volume design
Graphic charter • Brandbook
Brand platform
Brand identity
Key-visual
Design packaging
Design volume
Graphic charter
Brandbook
Alfred Gratien champagne label, embodying the brand strategy and packaging design with an elegant crown and inscription, integrating the coat of arms that frames the brand identity, demonstrating traditional and refined brand design, and reinforcing the brand image in the premium packaging sector. | Branding Agency and luxury design packaging Atelier Le 5 Hotshop.

If exception has a name, it's certainly Alfred Gratien. A confidential house founded in 1864 in Epernay, producing exceptional champagnes with the purest respect for tradition and craftsmanship.

Elements of Champagne Alfred Gratien's graphic charter, an example of customized packaging and innovative design including monogram, signature, coat of arms and crown in monochrome gold, reflecting packaging trends, luxury packaging and the brand's commitment to a communication strategy consistent with its artisan history since 1864. | Branding Agency and luxury design packaging Atelier Le 5 Hotshop.

A story of filiation.

In this family-run business on a human scale, transmission and loyalty play a central role in preserving the craftsmanship and style of Alfred Gratien. For over 100 years, four generations of the JAEGER family have succeeded each other as cellar master, from father to son.

Hands carefully holding a cut-out label of Champagne Alfred Gratien, displaying the central logo, coat of arms, and signature Alfred Gratien, a representation of brand management and branding consultancy that enhances the tradition and craftsmanship of the house in a minimalist packaging style. | Branding Agency and luxury design packaging Atelier Le 5 Hotshop.
Captured moment when Alfred Gratien champagne is delicately poured into a flute, in front of a wooden barrel, illustrating the essence of design packaging and the quality of artisanal champagne, a testament to luxury packaging and design innovation for the brand's visual communication. | Branding Agency and luxury design packaging Atelier Le 5 Hotshop.

From this rare lineage, the cellar masters have shared three unique areas of expertise:

  • Knowledge of terroirs and vines guarantees the selection of the finest grapes.
  • Meticulous, demanding, traditional winemaking techniques.
  • Mastery of the blending of the crus, a real work of composition in search of expressive and harmonious balance, always in the spirit and style of the house.
A bottle of Champagne Alfred Gratien Brut elegantly displayed on a solid wood shelf, with lighting that highlights the texture of the wood and the engraved AG (Alfred Gratien) monogram, an emotional design and interactive packaging approach that reinforces the brand's image and narrative in a green branding approach. | Branding Agency and luxury design packaging Atelier Le 5 Hotshop.
Alfred Gratien Brut Champagne bottle elegantly displayed on a solid wood shelf, with lighting that highlights the texture of the wood and the engraved AG (Alfred Gratien) monogram, an emotional design and key visual approach that reinforces the brand's image and narrative in a green branding approach. | Branding Agency and luxury design packaging Atelier Le 5 Hotshop.

Le 5's first task was to redefine the brand's platform. This essential work then served as the guiding principle for the entire graphic redesign of the brand's visual universe, including the packaging’s new design, which restores all the elegance and personality of this house with its assertive style, while respecting its history, an important point for filiation demands. The crown has been redesigned and lightened, the Alfred Gratien signature redefined and a particular attention was paid to the choice of paper and printing effects. 

Close-up of the label for Champagne Alfred Gratien Brut Millésime 2012, adorned with gilding and the coat of arms, symbolizing the refined graphic design and storytelling of the brand's artisanal heritage since 1864, a pillar of branding and brand communication, a product of France. | Branding Agency and luxury design packaging Atelier Le 5 Hotshop.
Trio of Champagne Alfred Gratien bottles, Blanc de Blancs 2016, Brut and Brut Rosé, each with its own distinctive label and gold cap, illustrating the brand's visual marketing and product design, reinforced by a strong brand identity on a textured black background, demonstrating premium branding and packaging. | Branding Agency and luxury design packaging Atelier Le 5 Hotshop.
Oak barrels featuring Alfred Gratien's packaging design, carefully arranged in the winery, reflecting the brand's visual identity and creative strategy for traditional champagne aging, embodying authentic visual communication and brand development focused on customized packaging and market analysis. | Branding Agency and luxury design packaging Atelier Le 5 Hotshop.
Alfred Gratien Brut Champagne label, an example of ecological branding with gold ornaments, highlighting the brand identity through the coat of arms and the words 'Maison artisanale depuis 1864', a branding strategy that testifies to premium positioning and design innovation, all produced in France on a dark background promoting sustainable packaging, branding awareness and company storytelling. | Branding Agency and luxury design packaging Atelier Le 5 Hotshop.

In a second phase, Atelier le 5 tackled all the other elements making up the brand's visual universe, including the creation of a brand book and brand charter. A specific volume study was also carried out, as well as the creation of a Key Visual. In short, Le 5 completely overhauled the brand's visual universe.  

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