Moët & Chandon 2004 champagne bottle in a black packaging design with gold stars, embodying luxury branding and an exclusive brand identity | Agence branding et design packaging luxe Atelier Le 5 Hotshop.
Moët & Chandon 2004 champagne bottle in a black packaging design with gold stars, embodying luxury branding and an exclusive brand identity | Agence branding et design packaging luxe Atelier Le 5 Hotshop.

CHAMPAGNE‍

MOËT & CHANDON

Grand Vintage 2004

Packaging Design 

Since 1743, Moët & Chandon champagnes have been synonymous with excellence and the French art de vivre.

The vintage champagnes in the Grand Vintage collection are made from the grapes of a single, particularly exceptional year.

Each Grand Vintage is unique, reflecting a remarkable annual harvest and all the expertise of Moët & Chandon's cellar master.

Historic champagne cellar with chalk markings, illustrating the tradition and innovation of design in Moët & Chandon's brand development | Agence branding et design packaging luxe Atelier Le 5 Hotshop.
Vintage champagne bottles covered in dust, symbolizing Moët & Chandon's brand image and premium packaging | Agence branding et design packaging luxe Atelier Le 5 Hotshop.
Close-up of a bottle of Moët & Chandon Grand Vintage 2004, reflecting the company's brand positioning and communication strategy | Agence branding et design packaging luxe Atelier Le 5 Hotshop.

To create the packaging’s graphic design of these exceptional nectars, Atelier Le 5 was inspired by the chalk markings on the slates found in the cellars to indicate the different years of production. The coexistence of this very authentic, very raw typographic code with the brand's emblematic codes helps create a seductive, timeless visual personality.

Bottle of Moët & Chandon Grand Vintage 2004 on a black background, demonstrating sophisticated packaging design and targeted brand communication. | Agence branding et design emballage luxe Atelier Le 5 Hotshop.
Vaulted cellar perspective, highlighting brand strategy and custom packaging in the brand narrative | Agence branding et design packaging luxe Atelier Le 5 Hotshop.

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