LILLET, the historic aperitif brand of the PERNOD RICARD group, wanted to expand its offer for a much younger and more feminine target by developing new flavoured, ready-to-drink products: LILLET Berry, Tonic and Rosé White Peach.
For the creation of this new product, L'atelier le 5 redefined a new, impactful, central brand block around which the evocation of natural aromatization is placed.
The specific graphic treatment of the fruit adds a touch of modernity, and the color choices evoke freshness and lightness.
This new offer, marketed in Germany and Austria, has been a great success with consumers.
