Bottle of Château Margaux 2015 wine in a wooden case, reflecting the premium packaging design, brand image and brand positioning of high-end wine in the branding strategy. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.

Grand Vin‍

Chateau Margaux

200 years of architecture!

Packaging Design 
Night view of the Château Margaux winery with modern lighting, illustrating the innovation of architectural design and visual communication in the storytelling of the wine brand. | Agence branding et design emballage luxe Atelier Le 5 Hotshop.

A tribute to an exceptional year, to two centuries of architecture, and to Paul Pontallier, General Manager of Château Margaux from 1989 to 2016. For the first time in its history, and only for this vintage, Château Margaux wanted to create a special packaging for its Grand Vin.

This wine is one of Château Margaux's exceptional vintages. It benefited from optimal weather conditions, it celebrates the bicentenary of Château Margaux's architecture, and it is the last to have been supervised by Paul Pontallier.

Close-up of the Château Margaux 2015 bottle label, highlighting visual communication and luxury packaging through brand development and graphic design. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.

Atelier Le 5 chose to work on an exceptional silkscreen instead of the usual label. Modern and elegant, this silkscreen mirrors the image of Château Margaux.

The Château and the new winery designed by Norman Foster are superimposed in gold and grey. Two silk-screened lines at the bottom of the bottle, like a signature, pay tribute to Paul Pontallier.

Pavillon Rouge and Château Margaux wine bottles, showing branding consulting and brand management through product design and creative packaging. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.
Château Margaux wine collection, including Pavillon Rouge and Pavillon Blanc, embodying brand identity and customized packaging in an innovative packaging design presentation. | Agence branding et design packaging luxe Atelier Le 5 Hotshop.

More recently, Atelier Le 5 created Pavillon Blanc centenrary's graphic identity, 1920/2020, with elegance, refinement and discretion.  

Château Margaux 2020 Pavillon Blanc bottle highlighted by emotional design, an integral part of the communication strategy and visual marketing. | Agence branding et design emballage luxe Atelier Le 5 Hotshop.
Château Margaux 2020 Pavillon Blanc bottle highlighted by emotional design, an integral part of the communication strategy and visual marketing. | Agence branding et design emballage luxe Atelier Le 5 Hotshop.

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